WhatsApp-for-business-TruecolumnBusiness Technology 

WhatsApp for Business: App announced with plans to monetise in future

WhatsApp, the messaging service used by more than a billion people every day will be used to make money as Facebook is gearing up to monetise it. WhatsApp is testing features letting businesses to chat with clients.

WhatsApp will be testing new features to communicate with businesses people want to reach on WhatsApp, said the messaging servives in a blog post. The blog also stated, “We’re building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks.”

A pilot program that would feature a green badge next to a business contact, indicating that the business was verified by the messaging service is already started by WhatsApp.

In an interview with the Wall Street Journal, Matt Idema, Chief Operating Officer said, “We do intend on charging businesses in the future.”

WhatsApp started functioning in 2009, but was acquired by Facebook for an astonishing $22 billion in the year 2014. The purchase price of WhatsApp was slightly high that the market value of Sony Corp, while the messaging services had little revenue at the time of the deal.

Facebook has started showing ads inside its Messenger App in July to monetise its chat service but has not focused on Whatsapp so far. According to the WSJ report, Idema declined to describe the paid features or when they are going to make their debut in order to monetise WhatsApp.

“We’ll be listening carefully to feedback during our test phase and keeping people informed as we make these tools more widely available,” said the WhatsApp’s blog post.

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