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Samsung dials ‘M’ to take on Xiaomi

The Korean company Samsung on Monday launched its new Galaxy M smartphones in the country. The series that has been designed to ground up in India, as it looks to re-capture its pole position from rival Xiaomi.

Samsung has launched two models – M20 and M10 will be priced at Rs 7,990 onwards that will be available online from February 5.

 Senior vice-president of Samsung India Asim Warsi said that “Today’s millennials want a smartphone that is lighting fast, runs longer and comes loaded with latest innovations. Meaningful innovation and customer-centric approach form a part of our very DNA and the new Galaxy M series is an embodiment of that commitment.”

Earlier, Warsi told the reporters that the company aims to clock double-digit growth in the Indian market this year, and the new Galaxy M series would play an important role.

As per reports from other research organisations such as IDC and Counterpoint have positioned Xiaomi to be ahead of Samsung (in terms of units shipped) for many quarters now.

Samsung | Technology News

According to Counterpoint Xiaomi led the smartphone India in 2018 with a 28 per cent share, followed by Samsung (24 per cent). The hyper-competitive Indian smartphone market witnessed the fastest growth among major markets, expanding by 10 per cent in 2018 over the previous year to over 145 million units, it added.

The Chinese smartphone comes with a 6.2-inch display powered with 3400 mAh battery and 13-megapixel+5MP rear and 5MP front camera. It will be available in 2GB RAM/16GB internal memory and 3GB RAM/32GB memory versions.

The M20, on the other hand, includes a 6.3-inch display, 8MP front camera and 5,000 mAh battery.

Samsung said that it will start taking steps this year to replace plastic packaging materials with paper and other environmentally sustainable elements.

The packaging used currently for Samsung’s products and accessories like mobile phones, tablets and home appliances “will be substituted with environmentally sustainable materials like recycled or bio-based plastics and paper”.

It also added, “To revamp product packaging, Samsung Electronics has formed a task force involving design and development, purchasing, marketing and quality control for innovative packaging ideas.”

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