Already standing strong on the FMCG products list in the market and giving tough competition to famous brands like Amul and Mother Dairy, Baba Ramdev’s Patanjali is all set to enter into the diary product market by selling milk products soon.
On Thursday, Patanjali announced that they will step their foot into the dairy products market by launching daily used milk products like milk, curd, paneer and chach. They have already tied up with the 56,000 retailers and vendors across the country.
Patanjali’s dairy products will be available in Delhi-NCR, Mumbai, Pune and Rajasthan and according to the sources, the milk will be Rs 2 cheaper than Amul and Mother Dairy and it will begin selling in the tetra packing.
The company said that they will produce 4 lakh litres of cow milk on the very day of their production.
Recently, Patanjali have launched the frozen vegetables including peas, mix veg, potato finger and sweet corn with additional ranges of cattle feed and feed supplements, Divya Jal and Solar Panels.
After the launching of the ayurvedic products, Patanjali had made up the Business News in January by partnering with the big players of e-commerce market including Amazon, Flipkart and with brands like Grofers, Big Basket, Paytm Mall, Netmeds and Shopclues by making sure to reach at the fastest pace online to the customers.