“If Pages repeatedly share stories marked as false, these repeat offenders will no longer be allowed to advertise on Facebook,” said Tessa Lyons and Satwik Shukla, the product managers in a blog post.
The worlds leading online social network, Facebook said that pages linking to fake news will no longer be able to advertise on this social network platform. This move is the latest step from Facebook in its war against ‘fake news’. This update will reduce the spreading of false news that pages share to make money.
The social network already doesn’t allows posts that links to false stories by third-party fact chckers. “False news is harmful to our community, it makes the world less informed and erodes trust.” says Lyons & Shukla.
Concerns has been raised since last year’s US election campaign when fake news circulated on social media, potentially swayed some of the voters.
“We’ve found instances of Pages using Facebook ads to build their audiences in order to distribute false news more broadly,” Lyons and Shukla said.
Google and Facebook have been working to retrench or atleast flag misleading stories. A fact-checking tag was added to search results globally by Google earlier this year in order to restrain the spread of fake news. The new tag is to be used in all languages worldwide, uses third party fact checkers to indicate whether news stories are true, false or somewhere in-between.