World’s most valuable company Apple Inc. is struggling with the sale of the iPhone sale in the Indian market as result of which a trio of the key executives from the Apples’ India leadership team resigned.
The key executives who moves out of the business includes Rahul Puri who was handling the National sales, distribution and operator business, Jayant Gupta who was the head of the iPhone sales, modern trade and Apple premium Retail stores while the third one is Manish Sharma who was leading the National sales head for telecom.
One of the person cited above said that the Indian sales of the iPhone remain stagnant at just 2-3% for over five years. “Hence, the cleaning-up exercise was started”.
He added, “Apple also felt the earlier strategy had diluted the brand’s ‘premiumness’ and led to a decline in average selling price when competition in the Rs 30,000-plus Indian smartphone market is at an all time high led by the Samsung, One-Plus, Google, and now even by brands like Xiaomi and Oppo”.
Previously, former India country head Sanjay kaul had pushed the sales by discounting and rapid expansion but several of the Apple’s trade partners were unhappy with the kaul’s strategy as it was eroding the product prices and favouring online stores.
Apple premium Reseller store said that the company is focussing now on the large exclusive stores like Apple authorised multibrand stores and retail chains as these can offer the right sales experience. It will soon open 1,000 smaller stores in India.