kalyan-jewel-amitabh_truecolumnEntertainment 

Amitabh Bachchan’s Kalyan Jewellers ad on radar of Bank Union

One of the most popular ads featuring Amitabh Bachchan and his daughter Shweta Bachchan Nanda together for the first time comes under the radar of the bank union who termed it as ‘disgusting’. The advertisement is of a Kerala-based jewellery brand Kalyan Jewellers and is alleged to create distrust in the banking system among the common people.

The All India Bank Officers’ confederation consisting of 3,20,000 officers on Wednesday accused Kalyan Jewellers of “casting aspersion and hurting the sentiments of millions of personnel” through their advertisement.

The association further added that the theme, tone and tenor of the Ad were disgusting, derogatory and created distrust in the banking system. It is created only for the commercial gain.

However, Kaylan Jewellers rejects all the accusation by claiming that it was a pure fiction.

They said, “We understand that your esteemed association feels that the bankers have been portrayed in bad light. We state it on record that it is a pure fiction and at no point we have intended to generalise the bank officers at large”.

“Please accept our unconditional disclaimer for the same. We shall within three working days from today add characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community before the advertisement”.

The advertisement displays an old person visiting a bank with his daughter to return the extra credited money in his pension account but the officer mockingly said to keep it with him and enjoy but since the man is honest, he asked the officer to return it.

In a statement, AIBOC said, “Mr. Bachchan tries to exhibit his honesty by drumming around that Honesty doesn’t mean when everyone is watching, rather it is about being honest when nobody is looking at you. But, Mr Bachchan perhaps was unaware that in the process of doing so on screen, he has made a mockery of the entire bankers’ community in the ad which is deplorable and culpable”.

Thus, AIBOC has passed a warning to the jewellers of withdrawing the advertisement otherwise they would put up suitable ‘organisational action, including dharnas and litigation’.

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